Marketing & Promotional

On Point Entertainment – Full-Service Nightlife Marketing & Promotions Partnership

At On Point Entertainment, we provide an end-to-end promotional, marketing, and ticketing solution for premium nightclub brands and event concepts. Our model is proven through our ongoing success with Dream Sydney and R&B Super club.

Strategy, Branding & Campaign Collaboration

We collaborate directly with your team or accounts

Creative & Content Marketing

We take care of all ongoing promotional content, including

Instagram story punchlines (high-converting, attention-grabbing copy)
Instagram captions & promotional copywriting
Artwork coordination and content rollout
Branded flyer creation for each event (optional)
Consistent story/post scheduling to maintain hype leading into each event

Social Media Growth & Engagement (Sales-Focused)

We don’t just post — we actively convert attention into ticket sales

Professional, subtle, short & engaging follow-up messages to story viewers
Direct message follow-ups to inbound inquiries
A–Z DM handling for ticket redirection after posts go live
Engagement-to-sale conversion systems built into every campaign
Consistent call-to-action messaging that drives traffic to ticket links

Ticketing & Backend Management

We manage your entire backend so you can focus on running the event

Ticket creation & event setup
Promo code creation & management
Event descriptions & landing page optimisation
Monitoring sales performance
Organising and structuring ticket tiers & offers
Managing tracking links for promoters and partners

Website Placement & Brand Exposure

We amplify your brand beyond single-event promotion by

Featuring your brand and events on our official website On Point Entertainment Sydney
Embedding your ticket links directly on our site
Driving traffic from all our platforms to your event pages
Long-term brand association with our growing entertainment ecosystem

Multi-Platform Amplification

Your events get pushed across our entire media network

Promoter Network Distribution (30+ Team Members & Growing)

We activate our full promoter team to scale reach organically

30+ active promoters pushing your event
Stories, posts, and direct outreach
Group chats, broadcast lists & nightlife communities
Promoter codes, incentives & tracking
Localised reach across multiple demographics and nightlife circles

Group Distribution & Community Reach

Beyond public social media, we push through

Peak Promotional Timing (When We Push Hardest)

We don’t post randomly — we operate around nightlife behaviour patterns and proven engagement windows

Prime Posting Windows (Sydney time)

11:30am – 1:30pm
5:30pm – 7:30pm
9:30pm – 11:30pm
Event Day: 12pm, 5pm, 8pm, 10pm

Conversion Push Windows (DM Follow-Ups)

6pm – 9pm
9pm – 11pm
Event day micro-pushes every 60–90 mins

Campaign Rollout Structure

7–10 days out: Awareness & vibe setting
5–6 days out: Ticket urgency + promo code activation
72 hours out: FOMO + table scarcity
24 hours out: Final call
Event day: Countdown + urgency pushes

Instagram Growth & Ticket Conversion – Tricks of the Trade

We implement platform-specific strategies designed for nightclub ticket sales, not generic posting

Algorithm & Reach Tactics

Posting during peak engagement windows to trigger early traction
Story stacking (3–7 frames per drop) to increase completion rate
Using poll sliders, countdowns & question boxes to boost story ranking & slow bleeding stories
Rotating content formats (Reels, Stories, Feed, Collab posts) for reach diversity
Leveraging Collab posts with venue + DJs + brands to double organic reach

Psychology & Sales Triggers

Scarcity: “Tables almost gone”, “Final release tickets”, “Few left”
Social proof: live crowd clips, packed dancefloor, reaction videos
Authority: DJ lineups, special guests, brand partnerships
FOMO: recap clips + “You had to be there” moments
Urgency timers: countdown stickers & last-call reminders

Funnel Structure (Attention → DM → Ticket)

Clear CTAs on every post and story
Link-in-bio & story link optimisation
Automated reply prompts + quick replies for fast redirection
DM templates for warm leads vs cold leads
Tracking which posts convert best and doubling down on that format

Optimisation & Refinement

Monitoring saves, taps, replies & link clicks
Adjusting copy, hooks & visuals based on performance
Testing headline styles and call-to-actions
Scaling what converts, killing what doesn’t

Why This Works

We don’t just “promote events” — we engineer turnout.

Our system is built to:

✅ Turn attention into action

✅ Convert views into ticket purchases

✅ Build long-term brand presence

✅ Create repeat customers, not one-off attendees

✅ Scale results with each campaign

DJ Programming & Talent Integration

As part of our partnership model, we also offer curated DJ programming to strengthen brand alignment and boost ticket conversion through recognisable talent and consistent musical identity.

Current Roster (Rotational Talent)

DJ SPOTLIGHT – DJ C MAJOR

With a selective roster, DJ C Major leads the music for our campaigns and events.

A consistent sound identity tied to On Point Entertainment
Stronger brand recall for patrons (“that C Major night hits different”)
Higher conversion rates through recognisable DJ branding
Easier promotion through DJ-led content, reels, stories & behind-the-scenes hype

How This Broadens Horizons in Sales

DJ-led marketing content converts better than flyer-only posts
Fans of DJ C Major convert into ticket buyers across venues
The DJ brand becomes part of the event’s drawcard
Easier cross-promotion between On Point Entertainment, venue pages, and DJ channels
Consistent musical direction improves repeat attendance and loyalty

Optional Booking Integration

We can integrate DJ C Major into event lineups where appropriate
Use DJ-led promo content in the rollout (studio clips, rehearsal vibes, live crowd moments)
Align DJ presence with peak promotional pushes for maximum hype and conversion

This is the same framework driving results for Dream Sydney & R&B Superclub — now refined and ready to elevate premium Latin & Reggaeton brands like Kandy into the next tier of nightlife dominance.

We believe the strongest results come from aligned partnerships, not one-off promotions.This is an opportunity to scale together, grow audience loyalty, and elevate your brand’s presence in the nightlife space.